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HARRY
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26, 2006
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that any story can be told from many angles. Try visiting the news
sections of industry leaders Web sites or go to the newswires and see how
others are telling their stories.
Sample Press Release Format
Headline
Create an
active and descriptive headline that will capture the reader's attention.
The headline should appeal to journalists as newsworthy.
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Body (Answer the Where, When, Who, and What)
Lead Paragraph
City, State - Month Day, Year - Organization Name - Answer the "what" in
the rest of this paragraph.
Include Quotes
After the first paragraph of the body it is a good idea to include at
least one quote from an executive that discusses why this is an important
news event. Add credibility to your press release; identify the people you
quote using their title, and company name in addition to their name.
Answer the Why and the How
The second paragraph of the body should connect the first paragraph to
more detailed information about the "why" and the "how" of the news event.
Additional paragraphs should contain supporting information, industry
statistics, and quotes.
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opportunity to prompt your target audience to do something. It can be as
simple as "To sign up for a PR Leap account visit http://www.prleap.com/sign_up.html".
### (Use three number signs to denote where the press release ends)
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Include a short summary about your organization.
Contact Information
Include the contact information of a person the media can follow up with.
(Name, Company Name, Phone Number, E-mail Address, Company URL)
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